Monday, October 3, 2011

Coke Card 345



Coke is It in Advertising. For over 120 years, Coca-Cola has been an icon--the icon-- for American popular culture and American Advertising. Throughout every era since it's invention in 1886, Coca-Cola has--more accurately than any other commercial commodity in American Advertising history--reflected popular culture through it's advertising campaigns. These pages will take you through ten categories of this uncanny reflection of what America looked like to both Americans and The World.

Invented in May, 1886 by Dr. John S. Pemberton in Atlanta, Georgia, the name "Coca-Cola" was proposed by Frank Robinson, Dr. Pemberton's bookkeeper. First named "Pemberton's French Wine Coca," the 'nerve remedy' was widely distributed at apothecaries throughout Atlanta, though it was a late-comer in the Coca Wine market, Mariani's Coca Wine being the internationally preferred coca wine tonic of choice until then.

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