Pemberton launched his competing brand, "Pemberton's French Wine Coca", his beverage advertised as an "intellectual beverage" and "invigorator of the brain". He improved on Mariani's Coca Wine tonic through the addition of the kola nut-- famed for its medicinal properties--and damiana, a powerful, naturally occuring aphrodisiac. He marketed the drink as a nerve tonic, recommending it as an aid to overcome morphine addiction. He naturally failed to mention that he, as many medical practitioners of the time, had a serious morphine addiction problem.
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