Percy's Card Collection: 2011-09-11

Friday, September 16, 2011

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Did you know you could clean your toilet with Coke? Just pour it in, let it sit for one hour and flush clean! If you have rust spots on your chrome car bumpers rub the bumper with crumpled Reynolds wrap aluminum foil dipped in Coke. To clean corrosion from a car battery pour a can of Coke over the terminals and it will bubble away corrosion! If you want to loosen a rusted bolt soak a cloth in Coke and apply to the rusted bolt for several minutes. It can also clean haze from your windshield. It you like to bake then take a can of coke and put it in with your holiday ham. It will mix with the drippings and make great gravy!

If you have excessive grease on your clothes just empty a can of Coke into a load an add detergent. The coke will loosen grease stains. Did you realize that in many states the highway patrol will carry two gallons or more of Coke in the truck to remove blood stains off the highways after a car accident! There was a competition in Delhi University of who could drink the most coke? The winner actually drank 8 bottles and died on the spot! He had too much carbon dioxide in the blood and not enough oxygen!

Coke is made from coal. Coal is mined shipped and heated in an over until it becomes coke. Coke actually fuels the process of making molten iron ore in the blast furnace. A glass of coke can dissolve a nail in four days! In the early 1900’s coke was used as medicine. There is a company in New York that makes Coke that is kosher for Passover. They use sugar instead of corn syrup because corn is not considered kosher for Passover. Soda is the most acidic thing you can drink and acid is not good for your mouth, throat of digestive tract. Soda can also deplete the body of calcium. Soda also depletes the body of calcium.

Drinking coke can affect the ability of white blood cells to kill bacteria in the body for up to seven hours. It can cause you to gain weight by a ratio of 1.6 times what it would normally be. To get off of Coke simply drink plenty of water. You will feel better than you have in a very long time and have much more energy!

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Interesting Coke Facts

Coca-Cola's original formula included extracts of the African kola nut and coca leaves, both strong stimulants. It was one of those patent medicines sold in the 1800's that actually contained traces of use "spent coca leaves". It also stopped advertising Coca-Cola as a cure for headaches and other ills.

Coca-Cola and the Olympic Games began their association in the Summer of 1928.
In Africa, during WWII, when German forces over ran allied bases stocked with Coke, they would strap Coke bottles wrapped in towels to their aircraft wings, fly around for a short time, then land and enjoy ice cold Coca Cola's.

When WWII began, the company's use of sugar in the manufacturing of syrup for civilian consumption was restricted to 50% of its pre-war average due to rationing. The rationing ended in August, 1947.

If all the Coca-Cola ever produced to this point were to gush from "Old Faithful" at its normal rate of 15,000 gallons every hour, the geyser would flow continually for over 1,685 years! Another way of putting that fact---if the geyser had been continually erupting since 313 A.D., it would just be running out about now!

In Brazil, a local bottler makes 3-day trips up the Amazon River to deliver Coca-Cola to remote locations!

The slogan "Good to the Last Drop" was first used by the Coca-Cola Company in 1908. It later became the slogan for Maxwell House coffee.

Cuba and Panama were the first two countries to bottle Coca-Cola outside of the U.S.
Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with soft drinks!
The greater Mexico City bottler produces the greatest volume of any Coca-Cola bottler on the globe.

Coca-Cola was first shipped in used whiskey kegs and barrels, but they were painted red to give them a distinctive mark. The color red has been associated with the product ever since.
It took 58 years--until 1944--to sell the first billion gallons of Coca-Cola syrup. Today, that billion gallon mark falls approximately every 7-1/2 months!

Coca-Cola products are now sold in approximately 200 countries and their logo is written in over 80 languages!

Coca-Cola is the world's most recognizable trademark---recognized by 94% of the world's population!

If all the vending machines in the United States were stacked one ontop another, the pile would be over 450 miles high!

The consumption of Coca-Cola Classic in the U.S. exceeds each of the following: bottled water, juices, powdered drinks, wine and distilled spirits.

There are 7,000 Coca-Cola products consumed worldwide every single second!

More than 5 billion bottles of Coca-Cola were consumed by military personnel during WWII
In 1943, an American soldier stationed in Italy received 2 bottles of Coca-Cola sent from home. He raffled them off at 25 cents a shot and made over $4,000 for charity!

In 1886, sales of Coca-Cola averaged 9 drinks a day. That first year, John Pemberton sold only 25 gallons of syrup. For his efforts, he grossed $50.00 and spent $73.96 in advertising!

Diet Coke is known as Coca-Cola Light in most countries outside of the U.S. and Canada. It is the most popular diet cola worldwide.

The first outdoor sign advertising Coca-Cola still exists. It was originally painted in 1894 and is located in Cartersville, Georgia.

By the 1950's, automobile service stations sold more Coca-Cola than they did motor oil!

In July, 1985, Coca-Cola became the first soft drink to be enjoyed in outer space...on the Space Shuttle Challenger. A special company-developed space-can was used.

Asa Candler, owner of Coca-Cola from 1891-1919, later became mayor of Atlanta, Georgia.

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On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass.
From humble beginnings 125 years ago, our Company has evolved from one product -- Coca-Cola -- to more than 500 brands in 2011. We’ve grown from selling a modest 9 drinks a day in 1886 to 1.7 billion a day. And we’ve expanded from one city in one country to availability in more than 200 countries around the world.

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BIRTH OF A REFRESHING IDEA

The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.

Learn the rest of the history by selecting another chapter from the drop-down menu on the right.

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A Story of Special Moments

The history of Coca-Cola is a story of special moments -- times with family and friends and special occasions when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment -- and shares in an experience that millions of others have savored. And all of those individual experiences combined have created a worldwide phenomenon - a truly global brand that plays its own small part on the world stage.

Did you know that Coca-Cola advertising helped create the modern image of Santa Claus? Or that Norman Rockwell and N.C. Wyeth both painted for Coca-Cola, creating a beloved vision of mid-century American life? You might remember the 1971 television commercial in which young people gathered on a hilltop in Italy to sing "I'd Like To Buy The World A Coke," a counterpoint to turbulent times. Were you watching TV in July 1985 when Coca-Cola was the first soft drink consumed in space? Or maybe you saw the international exhibit of oversized Coke bottles, some more than 10 feet tall, featuring the folk art of more than 70 countries.

There are so many stories to tell about Coca-Cola. We hope you'll enjoy these glimpses into some of the legends and lore that surround Coca-Cola -- what we call "Coke Lore."

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For 125 years, we've been putting our secret formula into bottles. Now, we've put it all in one amazing place -- The World of Coca-Cola.

Atlanta's must-see destination offers even more you must see! From a thrilling, multi-sensory 4-D theater to a gallery dedicated to Coke and pop culture, around every corner you'll experience something new and inviting. Meet our 7-foot Coca-Cola® polar bear. Take your taste buds on a tantalizing tour of nearly 70 different beverage products, or create your own refreshing blend!

Inside, you'll find there's a secret formula to everything we do. Make plans to visit us in Atlanta, Georgia at Pemberton Place® to discover it all for yourself.

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The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

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Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

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Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Act Like Owners
Be accountable for our actions and inactions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t
Be the Brand
Inspire creativity, passion, optimism and fun

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The Real Story of New Coke

To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.

That's the day The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

The Coca-Cola Company introduced reformulated Coca-Cola®, often referred to as "new Coke®," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.

That firestorm ended with the return of the original formula, now called Coca-Cola classic®, a few months later. The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.

"We set out to change the dynamics of sugar colas in the United States, and we did exactly that -- albeit not in the way we had planned," then chairman and chief executive officer Roberto Goizueta said in 1995 at a special employee event honoring the 10-year anniversary of "new Coke."

"But the most significant result of 'new Coke' -- by far," Mr. Goizueta said, "was that it sent an incredibly powerful signal ... a signal that we really were ready to do whatever was necessary to build value for the owners of our business."

The story of "new Coke" is widely recalled, but the context is often forgotten. In 1985, The Coca-Cola Company's share lead over its chief competitor, in its flagship market, with its flagship product, had been slowly slipping for 15 consecutive years. The cola category in general was lethargic. Consumer preference for Coca-Cola was dipping, as was consumer awareness. That changed, of course, in the summer of 1985 as the consumer outcry over "new Coke" was replaced by consumer affection for Coca-Cola classic.

The fabled secret formula for Coca-Cola was changed, adopting a formula preferred in taste tests of nearly 200,000 consumers. What these tests didn't show, of course, was the bond consumers felt with their Coca-Cola -- something they didn't want anyone, including The Coca-Cola Company, tampering with.

The events of the spring and summer of '85 -- pundits blasting the "marketing blunder of the century," consumers hoarding the "old" Coke, calls of protests by the thousands -- changed forever The Coca-Cola Company's thinking.

At the 10-year anniversary celebration, Mr. Goizueta characterized the "new Coke" decision as a prime example of "taking intelligent risks." He urged all employees to take intelligent risks in their jobs, saying it was critical to the company's success. Many of the employees there that day had worked for the company in 1985 and remembered the thousands of calls and consumer complaints.

Calls flooded in not just to the 800-GET-COKE phone line, but to Coca-Cola offices across the United States. By June 1985, The Coca-Cola Company was getting 1,500 calls a day on its consumer hotline, compared with 400 a day before the taste change. People seemed to hold any Coca-Cola employee -- from security officers at our headquarters building to their neighbors who worked for Coke -- personally responsible for the change.

Mr. Goizueta received a letter addressed to "Chief Dodo, The Coca-Cola Company." He often said he was more upset that it was actually delivered to him! Another person wrote to him asking for his autograph -- because, in years to come, the signature of "one of the dumbest executives in American business history" would be worth a fortune.

When the taste change was announced, some consumers panicked, filling their basements with cases of Coke®. A man in San Antonio, Texas, drove to a local bottler and bought $1,000 worth of Coca-Cola. Some people got depressed over the loss of their favorite soft drink. Suddenly everyone was talking about Coca-Cola, realizing what an important role it played in his or her life.

Protest groups -- such as the Society for the Preservation of the Real Thing and Old Cola Drinkers of America (which claimed to have recruited 100,000 in a drive to bring back "old" Coke) -- popped up around the country. Songs were written to honor the old taste. Protesters at a Coca-Cola event in downtown Atlanta in May carried signs with "We want the real thing" and "Our children will never know refreshment."

When the announcement of the return of "old" Coca-Cola was made in July 1985, those hoarding as many as 900 bottles in their basements could stop their self-imposed rationing and begin to drink the product as they always had -- as often as they'd like.

That July day, the story that the "old" Coca-Cola was returning to store shelves led two network newscasts and made the front page of virtually every major newspaper. Consumers applauded the decision. In just two days after the announcement of Coca-Cola classic, The Coca-Cola Company received 31,600 telephone calls on the hotline. Coca-Cola was obviously more than just a soft drink.

In 1985, Coca-Cola classic was introduced alongside Coca-Cola ("new Coke"), and the two brands had distinct advertising campaigns, with the youthful, leading edge "Catch the Wave" campaign for the new taste of Coke and the emotional "Red, White and You" for Coca-Cola classic.

Later, the name of the new taste of Coca-Cola was changed to Coke II; the product is no longer available in the United States.

The events of 1985 changed forever the dynamics of the soft-drink industry and the success of The Coca-Cola Company, as the Coca-Cola brand soared to new heights and consumers continued to remember the love they have for Coca-Cola.

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Coca-Cola® & Sampling
Free Samples Spurred Early Growth
Hard to believe today, but there was life before soft drinks. In fact, the first big challenge for Coca-Cola® was to get people to try a sip. The solution-free samples-was the precursor of today's multi-million dollar product launches.

New Drink, New Idea
Giving product away was a novel notion in the late 19th Century, and it worked. Free samples caught the public's attention and gave Coca-Cola momentum. According to early reports, distribution of sampling coupons on the streets of Atlanta was one of the first marketing efforts made by the pharmacist who invented Coca-Cola, Dr. John S. Pemberton. His bookkeeper, Frank Robinson, used a city directory to mail coupons to leading Atlanta citizens.
In the 1890s, led by the new owner of The Coca-Cola Company, Asa Candler, the concept of sampling was advanced and expanded. An aggressive marketer, Candler had his employees hand out "complimentary tickets" for Coca-Cola, which was then sold only at soda fountains. Candler was confident his refreshing concoction would find an appreciative repeat following-if folks would try it just once!

One in Nine
Distribution of coupons became a systematic component of the Company's marketing to drug stores.Most were mailed or handed out by Company salesmen, and occasionally they
appeared in magazines. The Company also gave soda fountains enough free syrup to cover the complimentary servings.

For 20 crucial years, 1894-1913, free sampling played a central role in establishing the popularity of Coca-Cola with the public. During that span, nearly 8.5 million coupons were redeemed by the Company. Approximately one of every nine Americans had enjoyed a free drink.

120 Years Later
Today, the Coca-Cola system is still introducing new brands as well as innovative forms of packaging. Encouraging consumers to try them is as vital as when Coca-Cola was just
coming on the scene-so coupons and sampling programs remain important tools in marketing Coca-Cola products.

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Coca-Cola on Television

Coca-Cola® has appeared on the big screen for decades. But did you know Coke also is a star on the small screen?
Just as bottles and cans of Coke appear as part of everyday scenes in films, our beverages, vending machines and signs also play a role on television.

Did you catch that Coke moment?
Here are just some of the TV shows from the past few years that have featured Coke and other drinks from The Coca-Cola Company. This list includes the show, the network, the brand featured and the original date the episode with the "Coke sighting" aired.

Aliens in America (CW) - aired 10/8/07, 11/5/07 (Minute Maid®)
American Idol (FOX) - Coca-Cola has appeared on American Idol since the first season
Andy Barker PI (NBC) - aired 3/22/07 (Sprite®)
The Apprentice (NBC) - aired 1/7/07, 1/28/07, 3/11/07, 4/15/07 (Coca-Cola, Dasani®)
Army Wives (Lifetime) - aired 6/17/07, 6/24/07 (Dasani)
The Big Bang Theory (CBS) - aired 10/1/07, 10/8/07, 10/15/07, 11/5/07, 11/12/07, 3/24/08, 3/31/08, 4/14/08, 4/21/08, 4/28/08, 5/5/08, 5/12/08, 5/19/08 (Coca-Cola, Dasani, Dasani Plus®, diet Coke®, Enviga®, PowerAde®, Sprite)
Big Love (HBO) - aired 7/2/07, 7/23/07, 8/20/07 (Sprite, Minute Maid)
Boston Legal (ABC) - aired 9/25/07, 12/18/07 (Dasani)
Bronx is Burning (ESPN) - aired 7/12/07, 7/17/07, 8/7/07, 8/14/07 (Coca-Cola)
Brotherhood (Showtime) - aired 11/18/07 (Coca-Cola)
Californcation (Showtime) - aired 8/13/07, 8/27/07 (diet Coke, Sprite)
Claire (Hallmark) - aired 8/11/07 (Coca-Cola)
Crossing Jordan (NBC) - aired 2/11/07, 3/21/07 (Coca-Cola, Dasani, diet Coke)
CSI (CBS) - aired 1/18/07 (Coca-Cola)
CSI New York (CBS) - aired 5/21/08 (Dasani)
Curb Your Enthusiasm (HBO) - aired 9/30/07, 11/11/07 (Coca-Cola)
Desperate Housewives (ABC) - aired 4/15/07 (Evian®)
Entourage (HBO) - aired 5/13/07, 6/17/07, 8/5/07, 8/19/07 (Coca-Cola, Evian, Minute Maid)
ER (NBC) - aired 1/17/08 (Sprite)
Flipping Out (Bravo) - aired 7/31/07, 8/7/07, 8/14/07 (Evian)
The Game (CW) - aired 3/30/08 (Coca-Cola)
John for Cincinnati (HBO) - aired 6/17/07, 7/22/07 (Evian, Fanta®)
Law & Order (NBC) - aired 12/6/07 (Coca-Cola)
Law and Order Criminal Intent (NBC & USA) - aired 10/31/06, 2/13/07, 5/8/07, 5/15/07, 8/3/08 (Coca-Cola)
Life Support (HBO) - aired 3/10/07 (Dasani)
Mad Men (AMC) - aired 9/13/07, 10/4/07 (Coca-Cola)
McBride (Hallmark) - aired 1/20/07, 3/10/07 (Coca-Cola, diet Coke)
Medium (NBC) - aired 1/17/07, 4/7/08, 4/21/08 (Dasani)
Murder 101 (Hallmark) - aired 8/18/07 (Coca-Cola)
NCIS (CBS) - aired 4/3/06, 4/10/07, 10/23/07, 11/20/07, 11/27/07, 4/8/08 (caffeine free diet Coke®, Dasani, diet Coke)
Project Runway (Bravo) - aired 7/16/08 (smartwater®)
Psych (USA) - aired 9/14/07, 2/15/08 (Dasani, Minute Maid)
Raines (NBC) - aired 3/22/07 (Fresca®)
Reba (CW) - aired 1/14/07, 1/21/07 (Coca-Cola, Dasani)
Sarah Silverman (Comedy Central) - aired 3/1/07, 10/3/07, 10/10/07 (TaB®, TaB Energy®)
Scrubs (NBC) - aired 11/8/07 (caffeine free diet Coke)
The Sopranos (HBO) - aired 4/15/07, 4/22/07, 4/29/07, 5/6/07, 6/10/07 (Coca-Cola, diet Coke)
Tell me You Love Me (HBO) - aired 10/7/07 (Minute Maid)
Two and a Half Men (CBS) - aired 2/12/07 (Sprite)
The Unit (CBS) - aired 11/13/07, 11/27/07 (Coca-Cola, Dasani)
War at Home (FOX) - aired 1/18/07 (Full Throttle®, Sprite)
Wedding Bells (FOX) - aired 3/23/07 (Dasani)
Weeds (Showtime) - aired 8/27/07, 9/3/07, 9/10/07, 10/1/07, 5/30/08 (Coca-Cola, diet Coke)
Without a Trace (CBS) - aired 12/6/07, 1/10/08 (Cherry Coke®)
You've Got a Friend (Lifetime) - aired 9/15/07 (Coca-Cola)

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"I'd Like to Buy the World a Coke" - The Hilltop Story

"I'd Like to Buy the World a Coke" had its origins on January 18, 1971, in a London fog. Bill Backer, creative director on the Coca-Cola account for the McCann-Erickson advertising agency, was flying to London to meet up with Billy Davis, the music director on the Coca-Cola account, to write radio commercials with two successful British songwriters, Roger Cook and Roger Greenaway, to be recorded by the New Seekers, a popular British singing group.

The heavy fog in London forced the plane to land in Shannon, Ireland. Passengers had to remain near the airport in case the fog lifted. Some of them were furious about their accommodations. By the next day, Backer saw some of the most irate passengers in the airport cafe. Brought together by a common experience, many were now laughing and sharing stories over snacks and bottles of Coca-Cola. Bill Backer wrote of the scene:

"In that moment [I] saw a bottle of Coke in a whole new light... [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, 'Let's have a Coke,' as more than an invitation to pause for refreshment. They were actually a subtle way of saying, 'Let's keep each other company for a little while.' And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be -- a liquid refresher -- but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes."

When he finally arrived in London, Backer told Billy Davis and Roger Cook what he had seen in the airport café. After he expressed his thoughts about buying everybody in the world a Coke, Backer noticed that Davis's initial reaction was not at all what he'd expected and asked him, "Billy, do you have a problem with this idea?"

Davis slowly revealed his problem. "Well, if I could do something for everybody in the world, it would not be to buy them a Coke." Backer responded, "What would you do?"

"I'd buy everyone a home first and share with them in peace and love," Davis said. Backer responded, "Okay, that sounds good. Let's write that and I'll show you how Coke fits right into the concept."

A chord structure and the beginnings of the melody for the song had been written and recorded on a cassette tape, played on a ukulele, the previous year by Roger Greenway and Roger Cook. While waiting for Bill Backer to arrive from Ireland, Billy Davis and Roger Greenway had begun to develop ideas for radio jingles. Greenway pulled out the tape he and Cook had worked on and played a variety of melodies for Davis. Davis loved one of the melodies and he and Roger Greenway expanded on the melody, added a bridge and wrote a jingle called "Mom, True Love, and Apple Pie." When Bill Backer finally arrived in London, Billy Davis and Roger Cook played the material they had been working on for him. Backer loved the melody for "Mom, True Love, and Apple Pie," and suggested using it for what later became "I'd Like to Buy the World a Coke."

The four song writers were all accomplished in their craft. Bill Backer had written the Coca-Cola jingle "Things Go Better with Coke" as well as the jingle for "The Real Thing" Coke campaign. Billy Davis, Roger Cook and Roger Greenaway were songwriters on many hits of the 1960s. Davis wrote Jackie Wilson's "Reet Petite" and "Lonely Teardrops," and Roger Cook and Roger Greenaway wrote pop standards including "Long Cool Woman (In A Black Dress)" and "You've Got Your Troubles and I've Got Mine."

Working through the night, they crafted the song and, within a few days, Davis produced "I'd Like to Buy the World a Coke" along with two other commercials he wrote with Backer, Cook and Greenaway for The New Seekers. On February 12, 1971, "I'd Like to Buy the World a Coke" was shipped to radio stations around America. While some of the feedback from the Coca-Cola bottlers was not encouraging, many of Billy Davis's DJ friends from his record business career began to call him. They were saying things like, "I'm getting requests to play your commercial like it was a hit record" and "You should record it as a record."

Bill Backer put his creative team to work to come up with a visual concept for "I'd Like to Buy the World a Coke." Out of the many creative ideas, the one that stood out was the one called "The First United Chorus of the World" created by art director Harvey Gabor. This concept featured young people all around the world singing together on a hillside. Backer presented the storyboards to The Coca-Cola Company and Coke advertising manager Ike Herbert approved more than $100,000 to film it.

Phil Messina, the agency's producer, planned the filming of Gabor's visual concept on the cliffs of Dover. Hundreds of British schoolchildren and 65 principals were cast to lip-sync the song. Three days of continuous rain scrubbed the shoot. The crew moved to Rome. New young people were cast and taught by Davis to lip-sync the song. The opening shot of the commercial had to have that "right" face, which was filled by a young lady on vacation in Rome from Mauritius.

The production was delayed by more rain. Finally, late in the day, the crew completed the climactic helicopter shot. The next day revealed that the young people looked as though they had really been in a rainstorm. The film was unusable, the budget was spent and the young people were released to go on their way.

Because of Bill Backer's confidence in the hillside concept, Sid McAlister, the account supervisor on the Coke account, went to bat on another budget to re-shoot the spot, and McCann-Erickson tried again. The new budget eventually topped $250,000, a staggering amount in that era. Five hundred young people were hired for the chorus from embassies and schools in Rome. This was a substantial reduction from the original rained-out chorus. A British governess Davis and Gabor found pushing a baby carriage in the Piazza Navona was hired for the lead female role. The Italian film company Roma Film filmed the commercial and this time the weather cooperated. Close-ups of the young "leads" were actually filmed at a racetrack in Rome, separate from the larger chorus shots. Some of the distinctive camera angles were forced on the crew as they tried to avoid power and telephone lines.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

Billy Davis wanted to produce a record version of the commercial with the New Seekers, but the group's manager claimed they didn't have time in their schedule to do so. Davis allowed a group of studio singers to record the new song lyric to "I'd Like to Buy the World a Coke." They called themselves "The Hillside Singers" in order to identify with the TV image. Within two weeks of the release of the Hillside Singers recording, it was on the national charts. Two weeks after that, Davis was able to convince the New Seekers to find the time and record their version of "I'd Like to Teach the World to Sing (in Perfect Harmony)," the new title for the song version of "I'd Like to Buy the World a Coke."

He took them to the studio on a Sunday and produced the record which became the Top 10 hit, followed by the Hillside Singers' version as No. 13 on the pop charts. The song was recorded in a wide range of languages and sold more sheet music than any song in the previous 10 years.

The Coca-Cola Company donated the first $80,000 in royalties earned from the song by writers and publishers to UNICEF under an agreement with the writers.

"I'd Like to Buy the World a Coke" has had a lasting connection with the public. The commercial has consistently been voted one of the best of all time and the sheet music continues to sell today. The song version is being sung in school glee clubs and church choirs and played by high school bands all over the world. Thirty years after Bill Backer was stranded by fog, Coca-Cola is still more than a beverage. It is a common connection between the people of the world.

On a hilltop in Italy
We assembled young people
From all over the world
To bring you this message
From Coca-Cola bottlers
All over the world
It's the real thing - Coke.

AND THEY SANG:

I'd like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

(Chorus)
I'd like to teach the world to sing
In perfect harmony
I'd like to buy the world a Coke
And keep it company
That's the real thing

(Repeat Chorus)

(Chorus 2)
What the world wants today
Is the real thing

(Repeat Chorus 2)

The Song Version

I'd Like to Teach the World to Sing (In Perfect Harmony)

I'd like to build the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

I'd like to teach the world to sing
In perfect harmony
I'd like to hold it in my arms
And keep it company

I'd like to see the world for once
All standing hand in hand
And hear them echo through the hills
For peace throughout the land

(4th Verse included in Hillside Singers Version)

Put your hand in my hand
Let's begin today
Put your hand in my hand
Help me find the way

(Repeat 2nd verse)

Coke Card 228

Coca-Cola® and Santa Claus

Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.

2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.

Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.

Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop's robe and a Norse huntsman's animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries.

The Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862; Santa was shown as a small elf-like figure who supported the Union. Nast continued to draw Santa for 30 years and along the way changed the color of his coat from tan to the now traditional red. Though some people believe the Coca-Cola Santa wears red because that is the Coke® color, the red suit comes from Nast's interpretation of St. Nick.

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

At this time, many people thought of Coca-Cola as a drink only for warm weather. The Coca-Cola Company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan "Thirst Knows No Season," and continued with a campaign connecting a true icon of winter -- Santa Claus -- with the beverage.

In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store of Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930.

Archie Lee, the D'Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen’s work had portrayed him.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa -- an interpretation that today lives on in the minds of people of all ages, all over the world.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles.

The Coca-Cola Santa made its debut in 1931 in The Saturday Evening Post and appeared regularly in that magazine, as well as Ladies Home Journal, National Geographic, The New Yorker and others. The instantly popular ad campaign appeared each season, reflecting the times. One ad even featured Santa in a rocket!

Sundblom continued to create new visions of Santa Claus through 1964. For decades after, Coca-Cola advertising has featured Santa’s image based on Sundblom’s original works.

These original paintings by Haddon Sundblom are some of the most prized pieces in the art collection of our Company’s Archives Department, and have been on exhibit around the world, including at the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm.

The Coca-Cola Santa has had a powerful, enduring quality that continues to resonate today. Many of the original paintings can be seen on display at World of Coca-Cola Atlanta or touring during the holiday season.

Did you know?
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sundblom painted him for Coca-Cola advertising.

People loved the Coca-Cola Santa images and paid such close attention to them, that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because artist Haddon Sundblom used himself as a model and painted by looking in a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

In the beginning, artist Haddon Sundblom painted the image of Santa using a live model -- his friend, Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs to create the image of St. Nick.

The children who appear with Santa Claus in Haddon Sundlbom’s paintings were based on Sundblom's neighbors. However, the neighbors were both girls, and Sundblom simply changed one to a boy in his paintings!

The dog in the 1964 original Santa Claus painting by artist Haddon Sundblom was actually a gray poodle belonging to the neighborhood florist. Sundblom painted the animal with black fur, instead, to make the dog stand out in the holiday scene.

The image of Santa Claus has appeared on cartons for bottles of Coca-Cola since 1931, when artist Haddon Sundblom first created his version of St. Nick. Early cartons completely covered the bottles of Coke -- almost as if they were inside a box -- and had a handle at the very top. The carton itself was created -- and patented -- by the Coca-Cola system. Introduced in 1923, it allowed people to take home more bottles of Coke.

The Coca-Cola Polar Bear stars with Santa Claus on the 2006 store advertising for the U.S. Hispanic market. The Coca-Cola Polar Bear was introduced in 1993 as part of the "Always Coca-Cola" campaign. The first commercial featuring the bear showed was called "Northern Lights" and showed a group of bears watching a "movie" (the aurora borealis) and drinking from bottles of Coca-Cola.

The "Sprite Boy" character, who appeared with Santa Claus and was used in Coca-Cola advertising in the 1940s and 50s, was also created by artist Haddon Sundblom. Though The Coca-Cola Company does have a drink called Sprite®, the Sprite Boy character was not named for the beverage. Sprite Boy's name came because he is a sprite -- an elf. Sprite Boy first appeared in ads in 1942, while the drink Sprite was not introduced until the 1960s.

In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.

Coke Card 229

Commissioned Artists
Throughout its history, The Coca-Cola Company has captured the spirit of the times through its advertising art. From its first promotional calendars produced in the 1890s, the Company linked itself to the popular designs and lifestyles of the era the art represents.

The Coca-Cola Company used the work of the top artists of the day, including the leading artists of America's Golden Age of Illustration. Their work for the Company
exemplifies the classic All-American image they helped create in the first half of the 20th Century. The famous illustrators produced paintings for The Coca-Cola Company from the turn of the century into the 1960s, when their art form was replaced by photography in the Company's advertising.

Much of the work of artists working on behalf of The Coca-Cola Company is beautifully displayed in a recent book, Coca-Cola Girls: An Advertising Art History by Chris H. Beyer (Collectors Press, Inc.). The richly illustrated history captures the Company's compelling use of "radiant, vivacious, and breezy" young women, always dressed in the latest fashions, in Coca-Cola® advertising since the late 1800s. The vast majority of the Company's advertising posters and calendars featured these beautiful women, who became synonymous with the most recognized trademark in the world.

In his book, the first art book The Coca-Cola Company has licensed for publication, Beyer writes,"one of the most consistent focuses of the Company's advertising has been its depictions of attractive young women who persuade their audience to enjoy a glass of 'Delicious' and 'Refreshing' Coca-Cola."

The earliest use of an artist's signature by The Coca-Cola Company was on the work of Hamilton King, a prominent artist at the turn of the century. King illustrated the beautiful "Coca-Cola girls" for calendars from 1910 to 1913. His work also appears on serving trays.

Over the next quarter century, the Company used a wide variety of illustrators, some of whom signed their works. But most did not. The anonymous craftsmen produced lavish illustrations with deep colors that graced calendars and other promotional pieces.

In the mid 1920s, The Coca-Cola Company began working with a young illustrator who would become synonymous with both Coca-Cola and Santa Claus. His name was Haddon H. Sundblom.

Coke Card 261

Coke in the Movies

From Star to Bit Player, Coca-Cola® Sparkles on Film
Want a Coke® at the movies? You can try the lobby -- or check out the screen.

Filmmakers around the world use Coca-Cola or our other products to help tell their stories, and they have for decades. Often it's a quick cameo appearance that lends casual authenticity. Sometimes Coca-Cola takes the spotlight. Here are some highlights of the "reel thing":

MARQUEE MOMENTS:
The Gods Must Be Crazy
This South African comedy takes a wry view of modern life circa 1980. A Coke bottle tossed from a plane lands in the remote village of peaceful Bushmen. Thought to be a divine gift, the bottle assumes growing importance in the tribe, which eventually leads to strife. When the wise tribal leader tries to return it to the gods, he meets the "civilized" world.

The film was a hit in Europe and Japan before winning U.S. audiences in 1984.

One, Two, Three
Set in 1961 as the Cold War heats up, this features a Coca-Cola bottler in West Berlin. Life turns upside down when the visiting daughter of a Coca-Cola executive meets and marries an East Berlin communist student.

The film was named one of the ten best releases of the year by The New York Times.

SUPPORTING ROLES:
On the Beach -- A submarine officer investigates strange Morse code signals. In a deserted restaurant, he finds a Coke bottle resting on the transmitter, entangled in the cord of a window shade. As the shade flaps, the bottle taps.

It's a Wonderful Life -- Young George Bailey works in a pharmacy with a Coca-Cola soda fountain. In fact, he's surrounded by Coke items, from stained glass lamp shades to a thermometer to a "Betty" tray.

Dr. Strangelove -- A Coke vending machine briefly takes center stage when the protagonist needs to make a phone call to the President. He instructs his sidekick to shoot the machine for its change-and the sidekick replies he will have to answer to The Coca-Cola Company.

The Paper -- Tabloid editor Henry Hackett consumes a lot of Coca-Cola as he works to get to the bottom of a big story. He and his co-workers share screen time with a Coke vending machine in the office.

Silent Movie -- When gangsters threaten, the protagonist has the perfect sidekick-a Coke machine that shoots exploding cans.

E.T. -- Explaining life on Earth to his alien friend, young Elliott shows E.T. a refrigerator with Coke.

THERE IT IS!
Look for glimpses of characters enjoying beverages from The Coca-Cola Company, along with scenes of Coke bottles, signs, machines and other icons in films including:

13 Going 30 (2004) (Diet Coke®, DASANI®)
21 Grams (2003) (Coca-Cola®, Diet Coke)
3,000 Miles to Graceland (2001) (Coca-Cola)
The 40 Year-Old Virgin (2005) (Fanta®, Minute Maid®)
9 to 5 (1980) (Coca-Cola)
About a Boy (2002) (Coca-Cola)
About Last Night (1986) (Coca-Cola)
Across the Universe (2007) (Coca-Cola)
Alex & Emma (2003) (DASANI)
Alice Doesn't Live Here Anymore (1974) (Coca-Cola)
All About the Benjamins (2002) (Coca-Cola)
All the King's Men (2006) (Coca-Cola)
Along Came Polly (2004) (Coca-Cola, Diet Coke)
American Gangster (2007) (Coca-Cola)
American Gigolo (1980) (Coca-Cola)
American Splendor (2003) (Coca-Cola)
Anacondas: The Hunt for the Blood Orchid (2004) (Coca-Cola)
Analzye That (2002) (Coca-Cola, Sprite®)
...And Justice For All (1979) (Coca-Cola)
Antwone Fisher (2002) (Coca-Cola, Diet Coke, Sprite)
Apt Pupil (1998) (Coca-Cola)
Aquamarine (2006) (Coca-Cola, Diet Coke)
Are We There Yet? (2005) (Coca-Cola, Diet Coke)
The Astronaut Farmer (2007) (Coca-Cola)
At First Sight (1999) (Coca-Cola, POWERADE®)
The Aviator (2004) (Coca-Cola)
Babel (2006) (Coca-Cola, Sprite)
The Bad News Bears (2005) (Coca-Cola)
Bad Santa (2003) (Coca-Cola)
The Banger Sisters (2002) (Coca-Cola)
Beauty Shop (2005) (Coca-Cola)
Because of Winn-Dixie (2005) (Coca-Cola)
Bedazzled (2000) (Coca-Cola, Minute Maid)
Behind Enemy Lines (2001) (Coca-Cola)
Best in Show (2000) (Coca-Cola, Diet Coke, Minute Maid)
Bewitched (2005) (Diet Coke, Sprite Remix®)
Beyond Borders (2003) (Fanta)
The Big Bounce (2004) (Coca-Cola)
Big Fat Liar (2002) (Coca-Cola)
Big Momma's House 2 (2006)
Biker Boyz (2003) (Coca-Cola, Diet Coke)
Blood Work (2002) (Coca-Cola)
Bloodbrothers (1978) (Coca-Cola)
Bobby (2006) (Coca-Cola, Fresca®)
Bobby Jones: Stroke of Genius (2004) (Coca-Cola)
Boiler Room (2000) (Coca-Cola, Diet Coke)
Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006) (Diet Coke)
Borderline (1980) (Coca-Cola)
Bounce (2000) (Coca-Cola, Diet Coke)
The Bourne Ultimatum (2007) (DASANI)
Boys and Girls (2000) (Coca-Cola, Diet Coke)
The Brave One (2007) (Coca-Cola, DASANI, Diet Coke, Sprite)
Breach (2007) (Diet Coke)
Bride and Prejudice (2005) (Coca-Cola)
Bridge to Terabithia (2007) (Minute Maid)
Bridget Jones: The Edge of Reason (2004) (Coca-Cola, Diet Coke)
Bring It On (2000) (Coca-Cola, Diet Coke, POWERADE, Surge™)
Bringing Out the Dead (1999) (Coca-Cola)
Bronco Billy (1980) (Coca-Cola)
The Brothers Rico (1957) (Coca-Cola)
Bruce Almighty (2003) (Coca-Cola)
The Bubble Boy (2001) (Coca-Cola)
A Bullet for Joey (1955) (Coca-Cola)
Bulletproof Monk (2003) (Coca-Cola)
Bustin' Loose (1981) (Coca-Cola)
Cactus Flower (1969) (Coca-Cola)
Captain Newman, M.D. (1963) (Coca-Cola)
Carbon Copy (1981) (Coca-Cola)
Carnal Knowledge (1971) (Coca-Cola)
Casino Royale (2006) (Coca-Cola)
Catch Me If You Can (2002) (Coca-Cola)
Catwoman (2004) (DASANI)
Cellular (2004) (Coca-Cola)
Chairman of the Board (1998) (Coca-Cola, Diet Coke, TaB®, Sprite)
The Champ (1979) (Coca-Cola)
A Change of Seasons (1980) (Coca-Cola)
Changing Lanes (2002) (Coca-Cola, Diet Coke)
Charlie's Angels (2000) (Coca-Cola)
Charlie's Angels: Full Throttle (2003) (Cool from Nestea®)
Christmas with the Kranks (2004) (Diet Coke)
Cinderella Man (2005) (Coca-Cola)
Clay Pigeons (1998) (Coca-Cola)
Clerks II (2006) (Diet Coke)
Click (2006) (Coca-Cola, DASANI)
The Coca-Cola Kid (1985) (Coca-Cola)
Cold Creek Manor (2003) (Coca-Cola, Minute Maid)
Collateral Damage (2002) (Coca-Cola, Diet Coke, Minute Maid)
Confessions of a Dangerous Mind (2002) (Coca-Cola)
Confessions of a Teenage Drama Queen (2004) (Coca-Cola, Sprite)
Corvette Summer (1978) (Coca-Cola)
Cradle 2 the Grave (2003) (Coca-Cola)
Crash (2005) (Coca-Cola, Minute Maid)
Cruel Intentions (1999) (Diet Coke)
Daddy Day Care (2003) (Coca-Cola, DASANI)
The Darjeeling Limited (2007) (Coca-Cola)
Deep Blue Sea (1999) (Coca-Cola)
The Departed (2006) (Coca-Cola, Sprite)
Diary of a Mad Black Woman (2005) (Diet Coke)
Diner (1982) (Coca-Cola)
Dinner at Eight (1933) (Coca-Cola)
Disturbia (2007) (Coca-Cola)
Dr. T and the Women (2000) (Diet Coke)
Domestic Disturbance (2001) (Diet Coke)
The Door in the Floor (2004) (Coca-Cola)
Double Jeopardy (1999) (Diet Coke)
Down with Love (2003) (Coca-Cola)
Dreamcatcher (2003) (Coca-Cola)
Dreamer (1978) (Coca-Cola)
Dreamer: Inspired by a True Story (2005) (Coca-Cola)
Dreamgirls (2006) (Coca-Cola)
The Driver (1978) (Coca-Cola)
Drowning Mona (2000) (Coca-Cola)
Drumline (2002) (Coca-Cola, Diet Coke)
Duets (2000) (Coca-Cola)
The Dukes of Hazzard (2005) (Coca-Cola)
Eight Below (2006) (Fresca®)
Eight on the Lam (1967) (Coca-Cola)
Election (1999) (Coca-Cola)
Elf (2003) (Coca-Cola)
Employee of the Month (2006) (Coca-Cola, Diet Coke)
Epic Movie (2007) (Coca-Cola)
Erin Brockovich (2000) (Coca-Cola, Diet Coke, Sprite)
Eurotrip (2004) (Coca-Cola)
Evan Almighty (2007) (Coca-Cola)
Failure to Launch (2006) (Coca-Cola, Sprite, POWERADE)
The Family Stone (2005) (Coca-Cola, Diet Coke, Minute Maid)
Fantastic Four: Rise of the Silver Surfer (2007) (Coca-Cola)
The Fast and the Furious (2001) (Coca-Cola, Diet Coke)
Fat City (1972) (Coca-Cola)
Fever Pitch (2005) (Coca-Cola, Diet Coke)
Final Destination 2 (2003) (Coca-Cola, Diet Coke)
Final Destination 3 (2006) (Coca-Cola)
Finding Forrester (2000) (Coca-Cola)
Flaming Star (1960) (Coca-Cola)
Flawless (1999) (Diet Coke, Sprite)
Flicka (2006) (Coca-Cola)
Flightplan (2005) (Coca-Cola)
The Forgotten (2004) (Coca-Cola)
Four Brothers (2005) (Coca-Cola)
Freaky Friday (2003) (Sprite, POWERADE)
Freddy vs. Jason (2003) (Coca-Cola, Sprite)
Freedom Writers (2007) (Coca-Cola)
Frequency (2000) (Coca-Cola)
Friday After Next (2002) (Coca-Cola)
Friday Night Lights (2004) (Coca-Cola, Sprite, Fanta)
Funny Lady (1975) (Coca-Cola)
Galaxy Quest (1999) (Coca-Cola)
The Game Plan (2007) (Coca-Cola, Diet Coke, DASANI)
Garden State (2004) (Coca-Cola, Diet Coke)
The Gene Krupa Story (1960) (Coca-Cola)
Georgia Rule (2007) (Coca-Cola, Sprite)
The Getaway (1972) (Coca-Cola)
Gloria (1999) (Coca-Cola, Diet Coke)
Ghost Rider (2007) (Coca-Cola)
Glory Road (2006) (Coca-Cola)
Goal! The Dream Begins (2006) (Coca-Cola)
Godsend (2004) (Diet Coke)
The Good Girl (2002) (Coca-Cola, Barq's®, Cherry Coke®)
Good Night, and Good Luck. (2005) (Coca-Cola)
A Good Year (2006) (Coca-Cola)
Gridiron Gang (2006) (Coca-Cola)
Guess Who (2005) (Coca-Cola)
Hairspray (2007) (Coca-Cola)
Hanging Up (2000) (Coca-Cola, Minute Maid)
Hardcore (1979) (Coca-Cola)
Here on Earth (2000) (Coca-Cola)
High Crimes (2002) (Diet Coke)
His Girl Friday (1940) (Coca-Cola)
Hitch (2005) (Coca-Cola)
The Hitchhiker's Guide to the Galaxy (2005) (Coca-Cola)
The Hoax (2007) (Coca-Cola, TaB)
Holes (2003) (Coca-Cola)
Hollow Man (2000) (Coca-Cola, Barq's®)
Hollywoodland (2006) (Coca-Cola)
How to Deal (2003) (Coca-Cola)
How to Eat Fried Worms (2006) (Coca-Cola, DASANI, Diet Coke, Minute Maid)
How to Lose a Guy in 10 Days (2003) (Coca-Cola)
The Hunted (2003) (DASANI)
Hustle (1975) (Coca-Cola)
I Am Sam (2001) (Coca-Cola, TaB)
I'll Be Home for Christmas (1998) (Coca-Cola)
Ice Princess (2005) (Coca-Cola, Diet Coke)
In the Land of Women (2007) (Coca-Cola)
In the Mix (2005) (Coca-Cola, Diet Coke)
Independence Day (1996) (Coca-Cola)
The Interpreter (2005) (Coca-Cola, Diet Coke, Sprite, DASANI)
The Jane Austen Book Club (2007) (Coca-Cola, DASANI)
Jarhead (2005) (Coca-Cola)
Jawbreaker (1999) (Coca-Cola)
Jersey Girl (2004) (Diet Coke)
John Q. (2002) (Coca-Cola, Diet Coke)
John Tucker Must Die (2006) (Coca-Cola, DASANI, Diet Coke, Minute Maid)
Josie & the Pussycats (2001) (Coca-Cola)
Junior Bonner (1972) (Coca-Cola)
Just Friends (2005) (Coca-Cola, DASANI)
Just Like Heaven (2005) (Coca-Cola, Diet Coke)
Just Visiting (2001) (Coca-Cola, Minute Maid)
Keeping Up with the Steins (2006) (Coca-Cola)
King Kong (2005) (Coca-Cola)
The Kingdom (2007) (Coca-Cola)
Kings Go Forth (1958) (Coca-Cola)
Kinsey (2004) (Coca-Cola)
Knock Off (1998) (Coca-Cola)
Ladder 49 (2004) (Coca-Cola)
The Last American Hero (1973) (Coca-Cola)
Last Holiday (2006) (Coca-Cola, Diet Coke)
The Last Kiss (2006) (Sprite)
The Last Mimzy (2007) (Coca-Cola, Sprite)
The Last Picture Show (1971) (Coca-Cola)
A League of Their Own (1992) (Coca-Cola)
Let's Do It Again (1975) (Coca-Cola)
Life as a House (2001) (Coca-Cola, Diet Coke, Minute Maid)
Light It Up (1999) (Coca-Cola, Sprite)
Like Mike (2002) (Coca-Cola, Sprite)
The Limey (1999) (Coca-Cola, Sprite)
Little Miss Sunshine (2006) (Coca-Cola, DASANI, Diet Sprite®, Sprite)
Little Nicky (2000) (Coca-Cola, Diet Coke)
Lonelyhearts (1958) (Coca-Cola)
The Longest Yard (2005) (Coca-Cola, Diet Coke)
The Lost Man (1969) (Coca-Cola)
Madagascar (2005) (Coca-Cola)
Magnolia (1999) (Coca-Cola, Diet Coke)
Magnum Force (1973) (Coca-Cola)
Maid in Manhattan (2002) (Coca-Cola)
Make Haste to Live (1954) (Coca-Cola)
A Man Apart (2003) (Coca-Cola, Diet Coke)
Man of the House (2005) (Diet Coke, POWERADE, Fanta, Barq's, DASANI)
Man on Fire (2004) (Coca-Cola, Fanta)
The Matador (2005) (Coca-Cola)
Matchstick Men (2003) (Coca-Cola, DASANI)
The Matrix Revolutions (2003) (POWERADE)
Max Keeble's Big Move (2001) (Coca-Cola, Minute Maid)
Me, Myself and Irene (2000) (Coca-Cola)
Mean Girls (2004) (Coca-Cola, Diet Coke, Sprite, DASANI)
Men of Honor (2000) (Coca-Cola)
The Merry Widow (1934) (Coca-Cola)
The Mexican (2001) (Coca-Cola, Sprite)
Michael Clayton (2007) (Coca-Cola)
The Mighty (1998) (Coca-Cola, Sprite)
A Mighty Heart (2007) (Coca-Cola)
A Mighty Wind (2003) (Coca-Cola, Diet Coke)
Million Dollar Baby (2004) (Coca-Cola)
Millions (2005) (Coca-Cola)
Miracle (2004) (Coca-Cola)
Mission: Impossible III (2006) (Coca-Cola, Diet Coke)
The Mod Squad (1999) (Coca-Cola, Diet Coke)
Monster's Ball (2001) (Coca-Cola)
Munich (2005) (Coca-Cola)
Murderers' Row (1966) (Coca-Cola)
Music and Lyrics (2007) (Diet Coke, DASANI)
My Big Fat Greek Wedding (2002) (Coca-Cola)
My Dog Skip (2000) (Coca-Cola)
My Super-Ex Girlfriend (2006) (Coca-Cola, Diet Coke)
Myra Breckinridge (1970) (Coca-Cola)
Mystery, Alaska (1999) (Coca-Cola, POWERADE)
Mystic River (2003) (Coca-Cola, Sprite, DASANI)
National Security (2003) (Coca-Cola, Sprite, DASANI)
Never Been Kissed (1999) (Coca-Cola, Diet Coke, Sprite)
Norbit (2007) (Coca-Cola)
The Notebook (2004) (Coca-Cola)
Nutty Professor II: The Klumps (2000) (Coca-Cola, Diet Coke, caffeine-free Diet Coke®)
Ocean's Twelve (2004) (Coca-Cola)
Once Is Not Enough (1975) (Coca-Cola)
The Other Sister (1999) (Coca-Cola)
Out of Time (2003) (Coca-Cola, Diet Coke, DASANI)
Outside Providence (1999) (Coca-Cola)
The Pacifier (2005) (Minute Maid)
Panic Room (2002) (Coca-Cola, Minute Maid)
The Postman Always Rings Twice (1981) (Coca-Cola)
Primary Colors (1998) (Coca-Cola, Diet Coke)
The Princess Diaries 2: Royal Engagement (2004) (Coca-Cola, Minute Maid)
Radio (2003) (Coca-Cola)
A Rage to Live (1965) (Coca-Cola)
Raising Helen (2004) (Coca-Cola, Diet Coke, Minute Maid)
Random Hearts (1999) (Coca-Cola, Diet Coke)
Rat Race (2001) (Coca-Cola, Diet Coke)
Ray (2004) (Coca-Cola)
Ready to Rumble (2000) (Coca-Cola, Minute Maid)
Rebound (2005) (Coca-Cola)
Reign Over Me (2007) (Barq's, Coca-Cola)
Report to the Commissioner (1975) (Coca-Cola)
Riding in Cars with Boys (2001) (Coca-Cola, TaB, Hi-C®)
The Ringer (2005) (Coca-Cola, DASANI, POWERADE)
Rocketman (1997) (Coca-Cola)
The Rookie (2002) (Coca-Cola, Diet Coke, Minute Maid)
Runaway Jury (2003) (Coca-Cola, Diet Coke)
Running Scared (2006) (Coca-Cola)
Running With Scissors (2006) (TaB)
Rushmore (1998) (Coca-Cola)
Sahara (2005) (Coca-Cola, DASANI)
Save the Last Dance (2001) (Coca-Cola, Diet Coke, Sprite)
Saved! (2004) (Diet Coke, Sprite)
Scooby-Doo (2002) (Coca-Cola, Diet Coke)
Scoop (2006) (Coca-Cola)
Secondhand Lions (2003) (Coca-Cola, Barq's)
Serendipity (2001) (Coca-Cola, Diet Coke)
The Shaggy Dog (2006) (Diet Coke, Minute Maid)
Shallow Hal (2001) (Coca-Cola, Diet Coke)
Shark Tale (2004) (Coca-Cola)
Shattered Glass (2003) (Coca-Cola, Diet Coke)
She's All That (1999) (Coca-Cola)
Shopgirl (2005) (Coca-Cola, Diet Coke, diet Barq's®)
Showtime (2002) (Coca-Cola, Diet Coke)
Silent Hill (2006) (Coca-Cola)
Simon Birch (1998) (Coca-Cola)
The Skeleton Key (2005) (Coca-Cola)
Sky Captain and the World of Tomorrow (2004) (Coca-Cola)
Sky High (2005) (Coca-Cola, Diet Coke, Minute Maid, DASANI)
Slackers (2002) (Coca-Cola, Diet Coke, Fresca)
Sleepover (2004) (Coca-Cola)
Smoke Signals (1998) (Coca-Cola)
Snow Dogs (2002) (Coca-Cola, POWERADE)
Someone Like You (2001) (Coca-Cola)
Spartan (2004) (Coca-Cola, Sprite)
St. Ives (1976) (Coca-Cola)
Starsky & Hutch (2004) (Coca-Cola)
The Stepford Wives (2004) (Diet Coke)
Stick It (2006) (Coca-Cola, DASANI)
Stir of Echoes (1999) (Coca-Cola, Minute Maid, Cherry Coke)
Stomp the Yard (2007) (Coca-Cola, POWERADE)
Strictly Ballroom (1993) (Coca-Cola)
Sugar & Spice (2001) (Coca-Cola, Diet Coke, Sprite)
Summer Catch (2001) (Coca-Cola)
Suspect Zero (2004) (Coca-Cola, DASANI)
Sweet Charity (1969) (Coca-Cola)
Sweet Home Alabama (2002) (Coca-Cola)
Sydney White (2007) (Coca-Cola)
Syriana (2005) (Coca-Cola)
Talledega Nights: The Ballad of Ricky Bobby (2006) (Coca-Cola, POWERADE)
Taxi (2004) (Coca-Cola)
Team America: World Police (2004) (Coca-Cola)
The Texas Chainsaw Massacre (2003) (Coca-Cola)
Thank You For Smoking (2006) (Coca-Cola)
There's No Business Like Show Business (1954) (Coca-Cola)
Things We Lost in the Fire (2007) (Coca-Cola)
Thirteen (2003) (Coca-Cola, DASANI)
Thumbsucker (2005) (Minute Maid)
Thunderbolt and Lightfoot (1974) (Coca-Cola)
Trippin' (1999) (Coca-Cola, Diet Coke)
Two Can Play That Game (2001) (Coca-Cola)
Two Weeks Notice (2002) (Coca-Cola, Diet Coke)
Tyler Perry's Daddy's Little Girls (2007) (DASANI)
The Ultimate Gift (2007) (caffeine free Coca-Cola®, Coca-Cola, Sprite)
The Upside of Anger (2005) (Coca-Cola)
Uptown Girls (2003) (Coca-Cola)
Uptown Saturday Night (1974) (Coca-Cola)
Urban Cowboy (1980) (Coca-Cola)
Used Cars (1980) (Coca-Cola)
Vanilla Sky (2001) (Coca-Cola)
Viva Knievel! (1977) (Coca-Cola)
A Walk on the Moon (1999) (Coca-Cola)
Walk the Line (2005) (Coca-Cola)
Walking Tall (2004) (Coca-Cola, Sprite)
War of the Worlds (2005) (Coca-Cola)
The Watcher (2000) (Coca-Cola, Diet Coke)
The Waterboy (1998) (Coca-Cola)
The Way We Were (1973) (Coca-Cola)
The Wayward Bus (1957) (Coca-Cola)
We Own the Night (2007) (Coca-Cola)
Welcome to Mooseport (2004) (Coca-Cola)
Whatever It Takes (2000) (Coca-Cola, Sprite)
Where the Heart Is (2000) (Coca-Cola)
White Chicks (2004) (Coca-Cola, Sprite)
Wild Hogs (2007) (Coca-Cola, Diet Coke)
Win a Date with Tad Hamilton! (2004) (Coca-Cola, Sprite)
Winning (1969) (Coca-Cola)
Wonder Boys (2000) (Coca-Cola, Minute Maid)
You Can Count On Me (2000) (Coca-Cola, Sprite)
Zathura (2005) (Diet Coke)
Zodiac (2007) (Coca-Cola)
Zoolander (2001) (Diet Coke)

Mighty Small Michael

Jack Boxley

Copyright LEAF, Inc.

Jack's talents are obvious. He can soar to a height of 14 feet from his normal 2 foor height. He sometimes plays shortstop. On off days, Jack works in a toy store.

Looney Tunes Baseball Card Hold the Mustard

Looney Tunes is a Warner Bros. animated cartoon series. It preceded the Merrie Melodies series and was Warner Bros.'s first animated theatrical series. Since its first official release, 1930s Sinkin' in the Bathtub, the series has become a worldwide media franchise, spawning several television series, films, comics, music albums, video games and amusement park rides. The series features some of the most well-known and popular cartoon characters in history, including Bugs Bunny, Daffy Duck, Tweety Bird and Porky Pig. Many of the characters have made cameo appearances in television shows, films and advertisements. The name Looney Tunes is a variation on Silly Symphonies, the name of Walt Disney's concurrent series of music-based cartoon shorts. From 1942 until 1969, Looney Tunes was the most popular short cartoon series in theaters, exceeding Disney and other popular competitors.

Originally produced by Harman-Ising Productions, Looney Tunes were produced by Leon Schlesinger Productions from 1933 to 1944. Schlesinger sold his studio to Warner Bros. in 1944, and the newly renamed Warner Bros. Cartoons continued production until 1965. Looney Tunes were outsourced to DePatie-Freleng Enterprises from 1964 to 1967, and WB Cartoons re-assumed production for the series' final two years.
In the early 1950s, WB sold its black-and-white Looney Tunes (plus the first Merrie Melody, Lady, Play Your Mandolin!, and the black-and-white Merrie Melodies made after Harman and Ising left) into television syndication through their subsidiary Sunset Productions. In 1957, Associated Artists Productions (a.a.p.) acquired for television most of Warner Bros' pre-1950 library, including all Merrie Melodies (except for those sold to Sunset) and color Looney Tunes shorts that were released prior to August 1948. Unlike the sale to Sunset Productions, a.a.p. was allowed to keep the Warner titles intact and simply inserted an "Associated Artists Productions presents" title at the head of each reel (as a result, each Merrie Melodie cartoon had the song "Merrily We Roll Along" playing twice). a.a.p. was later sold to United Artists, who merged the company into its television division—United Artists Television. The cartoons were distributed by Guild Films until it went bankrupt and shut down in 1961.
WB then licensed the cartoons to United Artists. In 1981, UA was sold to Metro-Goldwyn-Meyer, and five years later, Ted Turner acquired the MGM library—which also included U.S. rights to the RKO Pictures library, in addition to its own pre-1986 material, the classic MGM library, and some of UA's own product. In 1996, Warner Bros bought Turner Enterprises, which owned the MGM's pre-1986 library and the Looney Tunes shorts, thus gaining syndication rights back. Turner's company, Turner Broadcasting System (whose Turner Entertainment division oversaw the film library), merged with Time Warner in 1996. Today, Warner Home Video holds the video rights to the entire Looney Tunes/Merrie Melodies animated output by virtue of WB's ownership of Turner Entertainment—this is why their Looney Tunes Golden Collection DVD box sets include cartoons from both the pre-8/48 Turner-owned and post-7/48 WB owned periods. As of 2006, all Warner Bros' animated output are under the same Time Warner umbrella of ownership.

Looney Tunes Baseball Card 502

Yosemite Sam is an American animated cartoon character in the Looney Tunes and Merrie Melodies series of cartoons produced by Warner Bros. Animation. The name is somewhat alliterative and is inspired by Yosemite National Park. He is commonly depicted as an extremely grouchy gunslinging prospector or cowboy with a hair-trigger temper and an intense hatred of rabbits, particularly Bugs Bunny. Along with Elmer Fudd, he is the de facto archenemy of Bugs Bunny. In cartoons with non-Western themes, he uses various aliases, including "Chilkoot Sam" (named for the Chilkoot Trail; Sam pronounces it "Chilli-koot") in 14 Carrot Rabbit (although in the same cartoon, when he tries to gain Bugs Bunny's trust, he cleverly invents alias "Square-deal Sam"), "Riff Raff Sam" in Sahara Hare, "Sam Schulz" in Big House Bunny, "Seagoin' Sam" in Buccaneer Bunny, "Shanghai Sam" in Mutiny on the Bunny, and "Sam Von Schamm the Hessian" in Bunker Hill Bunny and many others. During the Golden Age of American animation, Yosemite Sam appeared in 33 shorts.

Looney Tunes Baseball Card 124

Bugs Bunny is an American animated character created in 1938 at Leon Schlesinger Productions, later Warner Bros. Cartoons. Bugs is an anthropomorphic gray rabbit and is famous for his flippant, insouciant personality and his portrayal as a trickster. He has primarily appeared in animated cartoons, most notably the Looney Tunes and Merrie Melodies series of theatrical short films. His popularity there led to his becoming a corporate mascot of the Warner Bros. company. Bugs has appeared in more films than any other cartoon character and is the ninth most portrayed film personality in the world.
According to Bugs Bunny: 50 Years and Only One Grey Hare, Bugs was born on July 27, 1940 in Brooklyn, New York in a warren under Ebbets Field, home of the Brooklyn Dodgers. In reality, he was created by many animators and staff, including Tex Avery, who directed A Wild Hare, Bugs' debut role, and Robert McKimson, who created the definitive "Bugs Bunny" character design. According to Mel Blanc, the character's original voice actor, Bugs has a Flatbush accent. Bugs has had numerous catchphrases, the most prominent being a casual "Eh... What's up, doc?", usually said while chewing a carrot.