Coke Card 40

The history of Coca-Cola is a story of special moments -- times with family and friends and special occasions when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment -- and shares in an experience that millions of others have savored. And all of those individual experiences combined have created a worldwide phenomenon - a truly global brand that plays its own small part on the world stage.

Did you know that Coca-Cola advertising helped create the modern image of Santa Claus? Or that Norman Rockwell and N.C. Wyeth both painted for Coca-Cola, creating a beloved vision of mid-century American life? You might remember the 1971 television commercial in which young people gathered on a hilltop in Italy to sing "I'd Like To Buy The World A Coke," a counterpoint to turbulent times. Were you watching TV in July 1985 when Coca-Cola was the first soft drink consumed in space? Or maybe you saw the international exhibit of oversized Coke bottles, some more than 10 feet tall, featuring the folk art of more than 70 countries.

There are so many stories to tell about Coca-Cola. We hope you'll enjoy these glimpses into some of the legends and lore that surround Coca-Cola -- what we call "Coke Lore."