Coke Card 324

Coca-Cola's phenominal successes after the turn of the century and through the fall of Wall Street and the following Depression relied heavily on it's unprecendented advertising campaigns and Brand recognition.

Woodruff captured these foreign markets with brilliant and creative campaigns, in one instance sending Coca-Cola with the U.S. team to the 1928 Amsterdam Olympics and in another, emblazoning the company logo on racing dog sleds in Canada. He even plastered Coca-Cola banners over the walls of Spanish bull fighting arenas.